Herrin Law SEO Success Story
Transforming a struggling legal website into a local search powerhouse through strategic SEO optimization and targeted content development.
The Challenges We Faced
Herrin Law faced significant obstacles in the highly competitive legal industry. The firm struggled with ranking for competitive keywords like "personal injury lawyer" and "criminal defense attorney," while their local SEO presence was virtually non-existent, limiting visibility in local searches and Google Maps.
Technical issues compounded these challenges. The website suffered from poor page load speeds, negatively impacting both user experience and search rankings. Additionally, the site had accumulated spammy backlinks that harmed their SEO health, and lacked specialized content tailored to their specific legal services.
Our Strategic Solutions
Content Optimization
Posted informative, user-focused corporate blogs relevant to law services on Herrinlaw.com
Technical Improvements
Optimized page load speed and removed low-quality spam backlinks
Local SEO
Optimized GMB account and created quality backlinks on relevant forums
A/B Testing
Optimized target landing pages and aligned website with Google ranking guidelines
Impressive Results Achieved
73
Keywords in Top 10
Increased from 48 baseline keywords to 73 ranking in positions 1-10
10%
Organic Inquiries
Significant increase in organic client inquiries
30%
Organic Traffic
Substantial growth in website organic traffic
Our comprehensive SEO strategy delivered remarkable results for Herrin Law. Over nine months, we achieved 15 #1 rankings for highly competitive keywords including "business law attorney," "bankruptcy law firms dallas," and "wrongful foreclosure attorney." GMB calls increased to 188, website clicks reached 117, and organic traffic grew to 747 by June 2024. The firm now dominates local search results with consistent top-10 rankings across 73 target keywords.